DESIGN ELEMENTS

"Everest" constitute one of the largest chains of catering and street food in Greece, with more than 200 points of sale serving thousands of customers daily. It was founded in 1965 and has been evolving since then.

The company aims to establish a new chain of street food stores, prioritizing quality food ingredients and offering healthy, vegetarian snack options by introducing a new menu in a premium upgraded environment

The challenge of creating the new brand identity was identified on  integrating a classic street food brand into an aesthetically modernized store environment, incorporating new technological features and an innovative design language.
The new design embodies a blend of minimalism and luxury to elevate the customer experience.

With a focus on enhancing customer participation, the interior layout features distinct zones for baking, a central counter with an interactive menu board, and a comfortable seating area. Curved details, wooden frames, and brushed steel grids infuse a sense of extravagance, while marble counters and terrazzo/mosaic flooring add sophistication. Grey cement plaster walls provide a neutral backdrop, allowing the wooden frames to frame both the façade windows and product displays in harmony .

The exterior façade showcases rhythmic repetition of wooden slats, accented by a white illuminated sign atop, creating an inviting entrance. Geometric furniture crafted from terrazzo or wood ensures both style and comfort.

By employing selected materials and subtle detailing, Everest Exclusive aims to provide a cozy and enjoyable atmosphere for its discerning clientele.Ever since the inception of its flagship store at Golden Hall in Athens, the brand has embarked on a trajectory of expansion, with further growth anticipated in the foreseeable future.